CBD Cosmetics: Why is it so popular and what is its potential?

State of the CBD Cosmetics Market

Consumers increasingly oriented towards a healthy lifestyle and thinking about the environmental impact of their choices on the planet are creating a demand for eco-friendly and effective cosmetic products. This is leading to a growing interest in innovative natural cosmetics. CBD, the non-psychoactive component of the cannabis plant, is attracting increasing attention due to its therapeutic properties and diverse applications in healthcare. This is stimulating further research and revealing new ways to effectively use CBD in cosmetics.

According to Technavio, the CBD cosmetics market is expected to grow by $5.02 billion between 2024 and 2028, at a CAGR of 38.64%. Major global manufacturers are not slowing down and are incorporating CBD into their product lines: for example, Sephora and The Body Shop already offer such products.

Research shows that new collaborations between manufacturers contribute significantly to market growth. Through strategic partnerships, companies gain access to new products, technologies, and resources, allowing them to expand their offerings, geographic reach, and distribution channels.

One of the main obstacles to the market is the lack of regulation, which has led to the emergence of unauthorized products with varying levels of active ingredients, without evidence of their safety and effectiveness. This includes the presence of counterfeit products that mimic the packaging of reputable brands and are sold at lower prices, especially online and through unverified distributors in price-sensitive markets such as China and India. Such products can damage the reputation of authentic brands and the general perception of the effectiveness of CBD in cosmetics.

The best cosmetics with hemp

For a long time, the most popular CBD products were oils. In 2018, they accounted for about half of the market value ($148.9 million), followed by moisturizers, skin cleansers, masks, serums, and body lotions, according to a Technavio report.

According to Future Market Insights, the CBD cream segment holds 12.4% of the global market in 2023. Research also indicates that products in pump packaging are the most popular, likely due to their hygiene (no risk of contaminating the product with bacteria during application) and easy dosing.

In our product range, the brands Cannaline, Palacio and Alpa Luna are particularly popular among customers - Czech brands with a long tradition and clean composition. The best-selling products include balms, ointments and massage gels, hair products and toothpastes.

The potential of CBD in cosmetics

Although research into the effects of CBD in cosmetics is still in its early stages, initial studies show promising potential. So far, tests have not shown that CBD causes irritation or allergic reactions. A number of studies have shown that CBD can relieve pain and inflammation, and suggest that it has other positive effects as well.

Facial cosmetics

A 2020 study examining the therapeutic potential of CBD for skin health and its effects on skin diseases suggests that CBD may be effective in skin care products, particularly due to its ability to regulate the skin’s defense mechanisms against oxidative stress. Oxidative stress causes cell damage and can lead to chronic inflammation if left unchecked. It has also been linked to skin diseases and aging.

Therefore, CBD creams can be useful in skin care, helping with acne, strengthening the skin barrier and reducing signs of aging. In our online store we offer CBD creams for all skin types – from young problematic skin to mature and tired skin. We sell day and night creams, universal moisturizers, soothing creams, acne and psoriasis therapies, as well as wrinkle reduction creams.

Hair preparations

Although there are no definitive studies proving the positive effects of CBD on hair, it is known that the hair follicle contains endocannabinoid receptors CB1 and CB2, which are part of the endocannabinoid system – a complex cellular system that regulates various physiological processes. These receptors interact with cannabinoids such as CBD. Studies have shown that cannabinoids are deposited in the hair fiber after consuming hemp products or applying them topically. Based on the potential effects of CBD on the skin, we can assume that it may also be effective in treating scalp diseases, as well as helping with hair loss or hair growth problems.

Our assortment includes CBD and hemp shampoos, conditioners, masks, and oils. We sell products for regeneration, oily, damaged, and dry hair.

CBD in balms, ointments and gels

Studies show that in neuropathy and inflammation, cannabinoids effectively reduce pain and minimize negative side effects on the central nervous system, such as respiratory depression, sedation, and tolerance.

In our online store we offer products for joints, muscles and tendons, for varicose vein problems and for the treatment of a wide range of skin diseases. Hemp balms, ointments and gels are a popular first aid remedy for injuries, burns and cuts. They are also used in massages and as a recovery therapy after sports activities. The preparations can have both a warming and a cooling effect.

CBD and oral hygiene

Studies on the therapeutic potential of CBD for skin health also show that cannabinoids are more effective at reducing bacteria in dental plaque than currently available synthetic oral care products, suggesting that CBD has the potential to be an effective ingredient in oral care products.

Conclusion

Consumer interest in CBD products continues to grow, and leading manufacturers are successfully integrating CBD into their product lines. The CBD cosmetics market is expected to grow significantly in the coming years, thanks to more in-depth research, collaboration between manufacturers, and improved regulation.

Although further research is needed, the results so far confirm the potential of CBD, especially in skin care products, creams, ointments and gels. Cannabidiol has anti-inflammatory and pain-relieving properties, as well as the ability to reduce oxidative stress, which negatively affects skin health. Its application in scalp and hair care also looks promising. In addition, studies confirm the ability of CBD to reduce dental plaque, making it an innovative natural ingredient for oral hygiene products.

Explore our products and discover the benefits of CBD cosmetics today!